If you have a blog website, there are chances that you already understand some of the benefits of business blogging. But do you also understand ways by which you can optimize your blog posts to be more search engine optimized or friendly?
The fact is, many bloggers out there fail to take full advantage of the huge marketing potential of their blogs. In fact, a recent study by blogger.com shows that mostly 60% of businesses today have blogs, and 65% of these blog owners haven’t updated their blog website in the past year! By providing relevant, fresh content and by also performing basic blog post optimization, you can take advantage of the many benefits blogging offers
Below are 6 easy (SEO) search engine optimization tips to help in getting your blog noticed.
1. Optimize your images.
Before you upload a photo or image to your blog, ensure to include the keywords in the file name and also fill out the text field with a brief and precise keyword rich description of the photo.2. Reference others with valid links.
When you mention another article or blogger in your blog post, include a valid link to the information you want to reference. Not only is it an excellent blogging etiquette, but you may also get lucky and receive a link back. Quality links are also a valuable commodity for any blog website looking to rank much higher in search engine results pages.3. Give readers the ability to subscribe to your blog.
Include feed or RSS Subscription Buttons and offer your viewers the ability to subscribe to your posts via email. This allows your blog subscribers to have instant notification of your latest posts without having to always check your website for new content.4. Always use social media platform to broaden the reach of your blog posts.
As a business, you should utilize Google+, Twitter, Facebook, or other social media platform to create a connection with current and potential customers. Why not promote your content on these sites platform for more web exposure? Free programs like Hootsuite site make it easy and convenient to post links to your latest blog post on all social media sites with just a click. You can schedule your posts ahead of time!5. Conduct Extensive Keyword Research.
Keyword research is essential for your post optimization. There is a high chance you included keywords in you post without even realizing it simply by providing valuable blog content on a topic. Also, there are varieties of techniques and tools for finding related keywords relevant to your blog post topic that you may not have thought of. The Google semrush.com and Adwords Keyword Tool both offer great tools that gives you access to keywords related to your topic and they also spy on your competition website to see what phrases and words they are targeting to bring enough traffic to their sites.6. Keyword Utilization throughout your post.
Once you have targeted a couple of relevant, and valuable keywords, it is very important to place these keywords where they will have the most impact for search engine crawlers to index your content. Try to include these keywords in the following places:• Title
• Headings and subheadings
• Introductory sentence
• Concluding paragraph
• Anchor text
• Title tags and meta descriptions
Note: Don’t engage in to much keyword stuffing, which can be an act of filling your content with so many keywords which can lead to difficulty in reading. Not only will this get you penalized by google, it could also irritate your blog followers. A well strategically placed keywords will do the trick.
By following these SEO tips, you will encourage increased web traffic, higher rankings in SERPS, and higher customer conversion rates.
Please ensure you share your thoughts on this with us in the comment section below.
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